It's Me!

Born in Hukou, Taiwan and raised in Vancouver, I'm fascinated by the thinking behind everything.

I'm also never happy with just one-side of the story, leading me to further my education in business after my second-year in design at Simon Fraser University. Turns out I quite enjoy the business strategy behind design, and briefly pursued a career in digital marketing before coming back to what I love best: being at the intersection of design & business, creating experiences that contributes to both customers & businesses.

Talk to me about consumer technology (I'm basically the Buyers' Guide for friends & family), badminton, 20th Century European History, or British quiz shows :)

• Knack Academics | JAN 2018 - Current

  Knack Academics is an educational centre tutoring children of high-profile clients based in West Vancouver. As its Business Manager, I've worked on a number of projects in business model development, overhead reduction, and process improvement. Under my tenture Knack Academics has seen a 30% increase in revenue, as well as becoming cashflow positive.

• DOSSIER CREATIVE - RAILYARD LAB | SUMMER 2018

  Hosted annually by Dossier Creative, Railyard Lab offers a unique internship experience. A group of select interns with backgrounds in business & design run their own design studio, with full control over real-world projects with clients in the social impact space. With a focus on Empathy in Design, the Dossier mentors were a crucial part in my role as Project Manager, Web Developer, Business Analyst & Designer.

• Netlink Computers (ncix) | JAN 2017 - NOV 2017

  A separate division of NCIX, NCIX PC designed & sold custom computers through B2C/B2B channels across North America. As the Product Marketing Manager I was responsible for product strategy and marketing development, working with industry partners in implementing marketing campaigns across multiple platforms. During my time I researched & worked with senior management in order to implement business decisions that resulted in NCIX PC being one of NCIX's top performing business units.

• SIMON FRASER UNIVERSITY | 2013 - current

  BA. Interactive Arts & Technology (Design Concentration)

  Joint Major - Beedie School of Business (Intended)

  My foundational education in both user experience design & business, two senior design projects in particular sparked my interest at working in the intersection between design & business. While academic in nature, one of my team's projects earned a mentorship by Chelsea Garber of Inamoto & Co on a live brief with Toyota.